CITA
Institutional Identity Design - Environmental Design - Marketing & Communication Strategy
School Bio
The Cobb Innovation & Technology Academy (CITA) is an innovative CTAE educational program in the Cobb County School District (GA). The program provides students with hands-on learning experiences and career opportunities in three distinct pillars: Maker Industries, Emerging Technologies, and Community and Healthcare Services.
Institutional Identity
Before CITA opened its doors to welcome its first class of students, my business partner and I were tasked with developing a brand identity system and a strategic marketing plan to help launch this new magnet program.
The Cobb County School District wanted to ensure that the logo captured the elite nature of the academy and the three pathways available to its students.
To achieve this, we developed a pillar and placed three lines to represent the program pathways.
Marketing Plan
When developing the marketing plan, we needed to ensure that we reached our intended audience: students and their parents. Each required a uniquely targeted message. We leveraged social media ads to target our identified audiences to ensure they received the intended message.
Brand Assets
When developing a brand, it’s important to provide tangible assets for various applications. For CITA, that meant creating an acceptance packet that the academy would mail to students committing to the school.
The Results
By the end of our marketing efforts, over 400 students applied to be a part of the inaugural class exceeding the initial request of 150 applicants!
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